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Optimale Standortwahl im Einzelhandel
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Der stdtische Einzelhandel durchlebt schwere Zeiten. Rasant verndertes Verbraucherverhalten fhrte zu einer Krise, die nur schwer zu bewltigen ist. Fickel zeigt, wie es dazu kam, und was getan werden mu, um die Krise zu meistern. Im Zentrum steht die optimale Standortwahl, zu der Fickel aktuelle Probleme der Markt- und Standortbeurteilung umfassend erlutert. "Optimale Standortwahl im Einzelhandel" wendet sich an Standortsuchende und Unternehmer, an Investoren und Entwickler von Immobilien sowie an Brgermeister und Entscheidungstrger. Ein breites Spektrum von Fragen und Szenarien hilft bei Planung und Entscheidung.
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