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Kommunikation im Corporate Change
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Change-Kommunikation ist Fhrungskommunikation! Das klingt banal. Doch was heit das konkret im Management-Alltag? Welche Konsequenzen sind daraus fr die Organisation der Change-Kommunikation zu ziehen? Die komplett berarbeitete Neuauflage gibt Antworten auf diese Fragen und bietet nicht nur einen berblick ber die wichtigsten Kommunikationsthemen aus Sicht von Topmanagern, Unternehmenskommunikatoren, Beratern und Coaches, sondern auch einen substanziellen Einblick in die Praxis wirkungsvoller Change-Kommunikation.
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