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Wer sich am Markt behaupten will, mu seine Produkte und Dienstleistungen berzeugend darstellen. Entscheidend ist es, die richtige Strategie zu finden, um Zuhrer fr die eigenen Vorstellungen zu gewinnen. Die Prsentationstechnik wird somit zum entscheidenden Erfolgsfaktor im Verdrngungswettbewerb. Das Buch bietet konkrete Untersttzung, um Qualitt und Wirkungsgrad von Prsentationen und Verhandlungen zu verbessern. berzeugungsmanagement beim Kunden steht damit im Mittelpunkt dieses praktischen Ratgebers. Das Buch hilft dem Leser, seine Prsentationstechnik auf den neuesten (auch technischen) Stand zu bringen und damit gnstige Voraussetzungen fr den Verkaufserfolg beim Kunden zu schaffen.
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