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Marketing Arbeitsbuch
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Das Arbeitsbuch gibt Studenten die Mglichkeit, sich aktiv mit Marketing-Fragestellungen auseinanderzusetzen. Zu jeder Aufgabe bzw. Fallstudie wird eine ausfhrliche Musterlsung geliefert. Das Arbeitsbuch ist damit ein ideales Lernbuch zur Prfungsvorbereitung: Studenten knnen das eigene Marketingwissen praxisorientiert vertiefen und kontrollieren. Fr die 11. Auflage wurde das Buch an die Neuauflage des Marketing-Klassikers angepasst.
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