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Erfolgsfaktor Markenname

Erfolgsfaktor Markenname

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834900142
Condition
New
Product Description

Marken schaffen Werte. Je besser der Name, umso erfolgreicher ist die Abgrenzung zum Wettbewerb, umso schneller die Markteinfhrung und umso geringer der juristische Aufwand bei Eintragung und Verteidigung. Gute Marken basieren auf guten Namen, die unverwechselbar einprgsam sind, die gewnschten Assoziationen wecken und im Bewusstsein der Konsumenten haften bleiben. Dieses einzigartige Buch behandelt alle Schritte der Entwicklung von Markennamen - es beginnt mit der Produktidee und endet mit der Recherche und der Markenverwaltung. Unterhaltsam und fundiert vermittelt der Autor alles, was man wissen muss, um gute Markennamen zu kreieren und dadurch Wettbewerbsvorteile zu sichern.

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