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Supply Chain Excellence im Handel
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Product Details
Supply Chain Management ist ein entscheidender Erfolgsfaktor in der Konsumgterbranche und das frhzeitige Erkennen einiger wichtiger Trends unterscheidet die Gewinner von den Verlierern. Diese Aktualitt und Relevanz werden am Anfang des Buches anhand von Praxisbeispielen und einer europaweiten empirischen Untersuchung des Supply Chain wichtiger Einzelhandelsunternehmen aufgezeigt. Anhand von ca. 40 intensiven Interviews mit Supply Chain Managern des Einzelhandels knnen Supply Chains identifiziert werden, die anderen berlegen sind. Die Erfolgslcke wird auf das rechtzeitige Erkennen und Umsetzen wichtiger Trends zurckgefhrt.
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