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Produktklassiker
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Product Details
Produktklassiker sind Teil unseres Lebens. Sie verbinden Funktionalitt, sthetik und Symbolik so geschickt, dass das Wesen einer Sche erfahrbar wird und die Produkte auch noch nach Jahrzehnten up to date sind. Das Buch stellt in kurzen und spannenden Episoden 30 Produktklassiker vor - Geschichten ber einschneidende Ereignisse, mutige Pioniere, Legenden und Mythen der Produkte.Auch ein analytischer Blick auf die technologischen, sthetischen und marketinginstrumentellen Erfolgsgeheimnisse wird gewagt. Eine unterhaltsame und informative Lektre fr Experten und Laien gleichermaen. Mit vielen farbigen Abbildungen.
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