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Kreative Industrien
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Kreative Industrien sind die Schlsselindustrie des 21. Jahrhunderts und ein wesentliches Element prosperierender Wirtschaftsrume Europas. Bereits heute ist jedes siebte Unternehmen Berlins in den Kreativen Industrien ttig. Gemeinsam stellen sie 80.000 Arbeitspltze bereit und erwirtschaften einen Umsatz von 7,4 Mrd. jhrlich. Die Autoren stellen unterschiedliche Anstze der Kreativen Industrien differenziert dar. Sie untersuchen spezifische Geschftsmodelle und entsprechende Finanzierungsanforderungen fr die spezielle und in sich heterogene Struktur der kreativen Industrien mit berwiegend Klein- und Kleinstunternehmen. Dies erfordert auch kreative Frderinstrumente und interdisziplinres Denken in der Wirtschaftspolitik.
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