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Multisensuelle Unternehmenskommunikation

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Springer Nature
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9783834926920
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Product Description

Der Wettbewerb hat sich von den Produkten auf die Kommunikation verlagert. Unternehmen mssen sich ber eine geeignete Strategie von ihren Mitbewerbern abgrenzen. Hier sind neue Wege gefragt! Die Kommunikationswissenschaftlerin und PR-Beraterin Andrea Haug pldiert fr eine Kommunikation, die sich nicht lnger auf optische und akustische Reize beschrnkt. In ihrem Leitfaden fr Fach- und Fhrungskrfte zeigt sie, wie sich Unternehmen ber alle Sinne Sehen, Hren, Tasten, Schmecken und Riechen in Szene setzen knnen. Der Vorteil: Sie ziehen Aufmerksamkeit auf sich, bleiben nachhaltig in Erinnerung und knnen teilweise auch das Verhalten ihrer Zielgruppe lenken. Mit vielen Praxisbeispielen.

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