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Management kreativer Prozesse

Management kreativer Prozesse

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834928962
Condition
New
Product Description

Kreativitt bildet die Grundlage von Innovationen und ist ein entscheidender Wettbewerbsfaktor sowie eine zentrale Determinante des Unternehmenserfolgs. Claudia Gaier arbeitet theoretisch fundiert Ansatzpunkte fr das Management kreativer Prozesse sowie seine Wirkungsweise auf die kreative Leistung heraus. Mit besonderem Augenmerk auf mgliche Unterschiede zwischen verschiedenen Fachdisziplinen analysiert sie anhand einer empirischen Untersuchung die Wirkungen umfeldgestaltender und steuernder Manahmen und leitet Gestaltungsempfehlungen fr kreativittsfrdernde Managementeingriffe ab.

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