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Management kreativer Prozesse
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Kreativitt bildet die Grundlage von Innovationen und ist ein entscheidender Wettbewerbsfaktor sowie eine zentrale Determinante des Unternehmenserfolgs. Claudia Gaier arbeitet theoretisch fundiert Ansatzpunkte fr das Management kreativer Prozesse sowie seine Wirkungsweise auf die kreative Leistung heraus. Mit besonderem Augenmerk auf mgliche Unterschiede zwischen verschiedenen Fachdisziplinen analysiert sie anhand einer empirischen Untersuchung die Wirkungen umfeldgestaltender und steuernder Manahmen und leitet Gestaltungsempfehlungen fr kreativittsfrdernde Managementeingriffe ab.
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