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Innovationen im Mittelstand erfolgreich managen

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783834931061
Condition
New
Product Description

Diese Anleitung fr ein erfolgreiches Innovationsmanagement im Mittelstand enthlt 25 pointierte Tipps fr die praktische Anwendung. Die Bandbreite reicht vom klassischen Management in Vernderungsprozessen bis hin zu neuesten Erkenntnissen aus der Hirnforschung, die die Umsetzung von Innovationen erleichtern oder beschleunigen. Alle Tipps werden wirtschaftspsychologisch beleuchtet, manchmal provokant erlutert und an konkreten Unternehmensbeispielen veranschaulicht. Der besondere Reiz dieses Buches liegt in der Verbindung von Innovationsmanagement-Tipps und wirtschaftspsychologischer Betrachtung. Empfehlenswert nicht nur fr Geschftsfhrer und Leiter von F&E- Abteilungen, sondern auch fr Fhrungskrfte in Marketing- und Vertrieb.

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