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Der neue Mobile-Commerce
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Mobile Commerce wird als Online-Kanal der Zukunft dargestellt, der insbesondere durch die rasante Verbreitung von Smartphones und Tablet-Computer getrieben wird und dem auch fr die nchsten Jahre strmische Wachstumsraten in Aussicht gestellt werden. Gerrit Heinemann klrt, was die Besonderheiten am modernen M-Commerce sind und wie es sich von den anderen Handelsformen unterscheidet. Dieses legt den Grundstein fr die Herausarbeitung spezifischer Erfolgsfaktoren des M-Commerce. Anhand von anerkannten Best Practices wird belegt, wie sich erfolgreicher Mobile-Online-Handel darstellt und was die "lessons- learned" der letzten Jahre sind.
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