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Event-Marketing und -Management
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Das Buch bietet eine theoretisch fundierte und zugleich praxisnahe, umfassende Darstellung zum gesamten Event-Marketing und -Management. Die chronologisch erste wirtschaftswissenschaftliche Monographie zum Event-Marketing und -Management auf dem deutschsprachigen Markt ist inzwischen zu einem Standardwerk geworden. Seit der ersten Auflage wurde das Buch grundlegend berarbeitet und aktualisiert. Auf den Transfer von der Theorie zur Praxis wird besonderer Wert gelegt.
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