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Publikumsforschung

Publikumsforschung

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783531934389
Condition
New
Product Description

Der Band vermittelt einen berblick ber die fr Kulturmanager wichtigsten Methoden der Publikumsforschung. Zu Beginn werden Grundfragen und -probleme der empirischen Publikumsforschung thematisiert sowie zentrale Begriffe geklrt. Ausgehend von allgemeinen berlegungen und Hinweisen zum Ablauf von Forschungsprojekten werden verschiedene Untersuchungsmethoden vorgestellt. Auf die Methoden der Befragung wird dabei ein besonderer Schwerpunkt gelegt, da diese im Kulturmanagement besonders hufig Anwendung finden. Das Buch richtet sich gleichermaen an Studierende und Berufspraktiker, die sich erstmals mit empirischen Methoden der Publikumsforschung beschftigen.

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