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Die Ausstellung als Marke

Die Ausstellung als Marke

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783531178035
Condition
New
Product Description

Das Buch stellt die Prozesse bei der Vermarktung von Ausstellungen dar und leitet daraus die Standards fr erfolgreiches Marketing in Kulturbetrieben ab. Damit bekommen Praktiker im Ausstellungsbereich - und solche, die es werden wollen - einen Leitfaden an die Hand, um eine Ausstellung als Marke erfolgreich zu etablieren.

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