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Die Ausstellung als Marke

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Brand
Springer Nature
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N/A
Part Number
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GTIN
9783531178035
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New
Product Description

Das Buch stellt die Prozesse bei der Vermarktung von Ausstellungen dar und leitet daraus die Standards fr erfolgreiches Marketing in Kulturbetrieben ab. Damit bekommen Praktiker im Ausstellungsbereich - und solche, die es werden wollen - einen Leitfaden an die Hand, um eine Ausstellung als Marke erfolgreich zu etablieren.

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