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Die Ausstellung als Marke
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Das Buch stellt die Prozesse bei der Vermarktung von Ausstellungen dar und leitet daraus die Standards fr erfolgreiches Marketing in Kulturbetrieben ab. Damit bekommen Praktiker im Ausstellungsbereich - und solche, die es werden wollen - einen Leitfaden an die Hand, um eine Ausstellung als Marke erfolgreich zu etablieren.
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