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Handbuch Medienwirkungsforschung
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Der Band bietet mit 33 Beitrgen einen umfassenden berblick ber den Stand der Medienwirkungsforschung. In den sechs Teilen gibt es jeweils einen Grundlagenbeitrag und mehrere Vertiefungstexte zu folgenden Feldern: (1) kommunikationswissenschaftliche Grundlagen und disziplinre Zugnge zur Medienwirkungsforschung, (2) Informationsverarbeitung, Wissen und Lernen, (3) Emotionen und Erleben, (4) Einstellung und Verhalten, (5) ffentlichkeit und Gesellschaft sowie (6) Methoden der Medienwirkungsforschung. Die Zusammenstellung prsentiert nicht nur aktuelle Theorien und Befunde, sondern reflektiert auch die in der Medienwirkungsforschung dominierenden Forschungsfragen, Vorstellungen und Anstze.
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