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Moderner Wahlkampf
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Amerikanisierung und Politikmarketing sind die Schlagwrter, wenn man die Modernisierung der bundesdeutschen Wahlkmpfe betrachtet. Was ist eingentlich modern an dem modernen Wahlkampf? In diesem Buch werden insbesondere Einblicke in die Techniken der modernen Wahlkampfgestaltung vorgestellt, wie z. B. Elemente des Projekt- und Kommunikationsmanagements, die Vermarktung der politischen Aussage, die Personalisierung u. a. Daneben werden heute aktuelle Wahlkampfmethoden der Antike, wahlsoziologische berlegungen und zuknftige Entwicklungpotentiale aufgezeigt- insgesamt alles Aspekte des modernen Wahlkampfes.
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