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Textoptimierung fr Printmedien
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Im Zeitalter von Internet und berbordendem TV-Programmangebot mssen Print-Journalistinnen und -Journalisten mehr denn je lesergerecht texten und typographisch attraktiv gestalten. Gefordert ist journalistische Vermittlungskompetenz. Das Buch liefert deshalb zweierlei: Fr Journalistik-Studenten und Volontre, die ihre Vermittlungskompetenz auf ein solides Fundament stellen wollen, bietet er eine komprimierte Zusammenfassung der wichtigsten Schreib- und Layout-Empfehlungen erfahrener Praktiker. Auerdem werden in einem systematischen berblick die wissenschaftlichen Befunde zur Textoptimierung vorgestellt: von der Lesbarkeitsforschung der dreiiger Jahre ber die Textverstndlichkeitsforschung der siebziger Jahre bis hin zu den modernen schematheoretischen Anstzen der Kognitionspsychologie.
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