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Die Gruppendiskussion in der Marktforschung

Die Gruppendiskussion in der Marktforschung

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Springer Nature
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9783531133171
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Dipl.-Psych. Ingo Dammer ist einer der Geschftsfhrer der Klner Akademie fr Markt- und Medienpsychologie. Dipl.-Psych. Frank Szymkowiak ist Unit-Leiter im Rheingold-Institut fr qualitative Markt- und Medienanalysen Kln.

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