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Medien und konomie

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783531136332
Condition
New
Product Description

In den Bnden "Medien und konomie" werden die Grundlagen und Grundfragen der Medienkonomie sowie ihre Problem- und Anwendungsfelder in ihren Ursprngen, ihrem gegenwrtigen Forschungsstand, ihrem Nutzwert fr medienkonomische und kommunikationswissenschaftliche Analysen und ihrer gesellschaftlichen Relevanz vorgestellt. Mit den Problemfeldern von Medien und konomie beschftigt sich Band 2. Im Vordergrund steht der Wandel von Medienunternehmen, Medienbranche und -mrkten. Thematisiert werden neben den Problemen der Medienbranche, die Umbrche zu meistern, auch die Formen und Folgen des Wettbewerbs und der Medienkonzentration sowie die Merkmale von Medienmrkten und Medienpreisen.

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