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Medienmanagement
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Der zweite Band des insgesamt vierbndigen Lehrbuchs dokumentiert eingehend die Medienpraxis in den Gattungen Fernsehen, Hrfunk, Print und Online; erlutert werden darin wichtige Elemente der Konzeption, des Betriebs, der Vermarktung und der Produktionstechnik dieser Medien. Das Kapitel Mediengeschichte bringt elementare Daten zur Geschichte von Printmedien, Hrfunk, Fernsehen, Onlinemedien und Film. Unter dem Stichwort Medienordnung geben die Autoren einen berblick ber die Mediensysteme der Bundesrepublik Deutschland sowie weiterer ausgewhlter Lnder. Ergnzend findet sich eine umfangreiche Darstellung zur Mediennutzung in der Bundesrepublik Deutschland.
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