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Die Massenmedien im Wahlkampf
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Professioneller Wahlkampf bedeutet Medienwahlkampf. Die Medien spielen die Hauptrolle bei der Vermittlung von Politik an die Whlerschaft. Um eine fr sie gnstige Darstellung der Politik sicher zu stellen, bemhen sich die politischen Akteure um die Anpassung ihrer Wahlkampfbemhungen an die Logik der Medien. Entsprechend ihrer Kritik- und Kontrollfunktion beschrnken sich die Medien jedoch nicht auf die simple Weiterleitung dessen, was die Politik ihnen liefert, sondern werden selber zu Akteuren des Wahlkampfes. Dieser Reader versammelt rund ein Dutzend Beitrge, die die Ergebnisse aus empirischen Untersuchungen zur Rolle der Medien im modernen Wahlkampf prsentieren.
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