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Internetstrategien von Lokal- und Regionalzeitungen
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Lokal- und Regionalzeitungen sind die grte Gruppe unter den Tageszeitungen in Deutschland. Seit 1995 publizieren sie auch im Internet. Die ersten sieben Jahre des Onlineengagements lokaler und regionaler Tageszeitungsverlage zeichnet Judith Roth anhand empirischer Analysen nach, wobei der Schwerpunkt auf den publizistischen Konzepten von Onlinezeitungen, deren Vernderung im Zeitverlauf sowie auf dem Layout der Produkte und der crossmedialen Vernetzung verschiedener Medientrger im Verlagshaus (hier: Print und Online) liegt. Dabei analysiert die Autorin vor einem medienkonomischen Hintergrund.
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