Copied Reputation in der Mediengesellschaft
Reputation in der Mediengesellschaft
Der Autor untersucht die deutlich gewachsene Verletzlichkeit der Reputation konomischer Organisationen. Die Ursachen werden soziologisch begrndet, der Begriff der Reputation wird kommunikationswissenschaftlich hergeleitet und die Logik des Reputationsaufbaus und -verlusts in modernen Mediengesellschaften wird auf der Basis empirischer Untersuchungen beschrieben. Mit dem Issues Monitoring stellt der Autor zudem ein praxiserprobtes Verfahren vor, das der wissenschaftlich fundierten Analyse wirkmchtiger ffentlicher Kommunikations- und Reputationsdynamiken dient und welches das Niveau der Selbstreflexion und des Umgangs mit dem Phnomen Reputation auf der Seite prinzipiell beliebiger Organisationen erhht.
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