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Reputation in der Mediengesellschaft

Reputation in der Mediengesellschaft

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783531146362
Condition
New
Product Description

Der Autor untersucht die deutlich gewachsene Verletzlichkeit der Reputation konomischer Organisationen. Die Ursachen werden soziologisch begrndet, der Begriff der Reputation wird kommunikationswissenschaftlich hergeleitet und die Logik des Reputationsaufbaus und -verlusts in modernen Mediengesellschaften wird auf der Basis empirischer Untersuchungen beschrieben. Mit dem Issues Monitoring stellt der Autor zudem ein praxiserprobtes Verfahren vor, das der wissenschaftlich fundierten Analyse wirkmchtiger ffentlicher Kommunikations- und Reputationsdynamiken dient und welches das Niveau der Selbstreflexion und des Umgangs mit dem Phnomen Reputation auf der Seite prinzipiell beliebiger Organisationen erhht.

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