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Kommunikation ber Kommunikation
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Die Autorinnen und Autoren dieser Festschrift problematisieren Kommunikation als Grundbaustein sozialer Systeme. Wichtigstes Definitionskriterium fr Kommunikation ist nach Merten ihre Reflexivitt in zeitlicher, sachlicher und sozialer Hinsicht. Diese Erkenntnis zieht sich durch alle Beitrge, die in drei Blcke aufgeteilt sind: Theorie, Methoden/Methodologie und PR-/Kommunikationspraxis. Im Theorieteil wer-den wichtige Grundbegriffe definiert und angewendet; im Methodenteil werden aktuelle Entwicklungen und kritische Reflexionen der gngigen empirischen Forschungsmethoden diskutiert. Im Praxisteil werden theoretische, kritische und empirische Befunde zum Berufsfeld Public Relations zusammengestellt.
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