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Nachhaltiges Vertriebscontrolling fr Elektrotechniker

Nachhaltiges Vertriebscontrolling fr Elektrotechniker

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834819444
Condition
New
Product Description

Vertriebscontrolling war lange Zeit vergangenheitsbezogen. Um die Marktdynamik aber zielgerichtet im Unternehmen umsetzen zu knnen, bedarf es einer proaktiven Markt- und Unternehmensbetrachtung. Mit dem vorgestellten Instrument zum Vertriebscontrolling knnen wir die zeitliche Lcke zwischen operativem und strategischem Controlling schlieen und visualisieren. Wir haben somit die Mglichkeiten Entscheidungen zu treffen und die Umsetzung nachhaltiger zu controllen, als das ohne ein solches Hilfsmittel mglich wre. Ein altes Sprichwort sagt: Was man nicht controllen kann, kann man nicht managen. Dieses Buch gibt Ihnen wichtige Hinweise, wie Sie Nachhaltigkeit im Vertriebs- und Marketingcontrolling erfolgreich umsetzen.

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