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Instrumente des Kooperationscontrollings

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824405640
Condition
New
Product Description

Das Controlling bietet ein betrchtliches Nutzenpotential fr die Untersttzung des Kooperationsmanagements, insbesondere, wenn es dessen Anforderungen angepasst wird. Untersuchungen zu entsprechenden Erfordernissen fr Controllinginstrumente sind bisher nur unzureichend vorhanden, lassen jedoch konkrete Hilfestellung fr die Praxis erwarten. Hanno Drews erarbeitet systematisch Empfehlungen zur Anpassung bedeutender Controllinginstrumente und prsentiert ein Instrumentarium des Kooperationscontrollings, welches im Kern vier unternehmensbergreifend ausgerichtete Verfahren umfasst: Kooperationsaktivittskostenrechnung, Kooperationswertrechnung, Kooperationskennzahlensystem und Kooperationsberichtssystem. Eine Fallstudie zum Controlling von Efficient Consumer Response-Kooperationen liefert erste Hinweise zur praktischen Relevanz des Instrumentariums. Die Arbeit wurde mit dem sterreichischen Controllerpreis 2000 ausgezeichnet.

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