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Logistisches Handelscontrolling

Logistisches Handelscontrolling

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824468041
Condition
New
Product Description

Aufgrund der zunehmenden Integration logistischer Transferleistungen in die Wertschpfungskette des Einzelhandels gewinnt die logistische Perspektive neben der bisher in der Unternehmensfhrung des Handels dominierenden marketingstrategischen Ausrichtung an Bedeutung. Logistikorientierte Controllingsysteme fr den Einzelhandel liegen bislang jedoch kaum vor. Auf Basis einer empirischen Studie entwickelt Kerstin van Kerkom ein Konzept fr eine entscheidungsorientierte Logistikkosten- und Logistikleistungsrechnung im Einzelhandel. Die Autorin hebt dabei Anwendungsaspekte der Controllinginformationen fr die operative und strategische Entscheidungsfindung hervor und liefert somit wertvolle Impulse fr die praktische Gestaltung unternehmensspezifischer Controllingsysteme.

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