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Marketing
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Das Intensivtraining Marketing behandelt die Frage, welche Faktoren ein Unternehmen bei seinen Marketingentscheidungen bercksichtigen muss und zeigt, wie das Verhalten der Konsumenten zumindest ansatzweise zu erklren ist. Aufbauend auf diesen Grundlagen werden die verschiedenen Elemente einer Marketingstrategie sowie die Marketinginstrumente ausfhrlich diskutiert. Abschlieend erfolgt eine kurze Einfhrung in das Marketing-Controlling. Die dritte Auflage wurde um das Thema E-Commerce erweitert.
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