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Der Global Player und das Territorium
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Nehmen Global Player zu dem Territorium, in dem sie agieren, ein Verhltnis sozialer Verantwortlichkeit ein - in welcher Form, mit welchen Motiven und welchen Folgen? Groe Unternehmen verstehen sich nicht nur als wirtschaftlicher, sondern auch als lokaler Akteur - mit Verantwortung fr die lokale Gestaltung, den rtlichen Arbeitsmarkt. Dieser territorialen "Einbettung" des Unternehmens geht das Buch am Beispiel der Autoindustrie nach.
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