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Springer Nature
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9783409126434
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Dienstleistungen werden als Wettbewerbsfaktor immer wichtiger. Die Unternehmen der Dienstleistungsbranche haben eine starke Expansionsphase hinter sich und auch ein zunehmender Anteil erfolgreicher Unternehmen aus anderen Branchenzweigen entwickelt zustzlich zu den Produkten ergnzende und erweiternde Dienstleistungen, um neue Geschftsmodelle aufzubauen oder bestehende Kundenbedrfnisse noch besser zu erfllen. Dieses ZfB-Ergnzungsheft zeigt aktuelle Forschungsaktiviten der Produktionswirtschaft, unter anderem zur Theoriebildung einer Produktion von Dienstleistungen, zu neuen Anwendungsfeldern fr Dienstleistungen und Managementmethoden fr die Produktion von Dienstleistungen.

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