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Strategische Logik

Strategische Logik

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834900814
Condition
New
Product Description

Gerade in wirtschaftlich schwierigen Zeiten zeigt sich, wie wichtig fr die Rentabilitt von Unternehmen ein strategisches Vorgehen von Unternehmern und Managern ist. Basierend auf Fallbeispielen und theoretischen Grundlagen zeigt Jos-Carlos Jarillo berzeugend, wie man "logisch" Entscheidungen analysiert, die fr den langfristigen Unternehmenserfolg entscheidend sind. Die Stiftung der Schweizerischen Gesellschaft fr Organisation und Management SGO untersttzte diese Studie. "This book provides an extensive theoretical and practical overview over the rules which influence the profitability and the success in business. The clarity of language and approach is particularly impressive in this fundamental work." Dr. Heinrich v. Pierer, Chairman of Supervisory Board, Siemens AG "For me, living means permanent learning. The work of Jos-Carlos Jarillo is one of the very few management books, which I will therefore use more than once. It has the potential to become a "classic" for students and for managers." Dr. Erich Hunziker, Member of the Executive Board and Group CFO Hoffmann-La-Roche Professor Dr. Dr. Jos-Carlos Jarillo ist ordentlicher Professor und Inhaber des Lehrstuhls fr Unternehmensstrategie und Internationale Strategie an der Universitt Genf, HEC. Er lehrte am IMD in Lausanne, an der IESE Business School der Universitt von Navarra und dem Instituto de Empresa in Spanien und war Senior Research Associate an der Harvard Business School. Er ist Grnder und Managing Partner des Unternehmens Strategic Investment Advisors SA.

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