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Theorien des PR-Managements

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783658069964
Condition
New
Product Description

Jan Lies stellt grundlegenddie Basiswissenschaften sowie ausgewhlte PR-Theorien vor.Dabei lst erden scheinbaren Widerspruch zwischen den betriebswirtschaftlich-funktionalistischen Theorien auf der einen Seite und den kommunikationswissenschaftlich-soziologischen Theorien auf der anderen Seite auf und fhrt zur system-funktionalistischen Synthese. Dieses Buch richtet sich an Dozierende und Studierende (Bachelor und Master) der Kommunikationswissenschaften und des Marketings.

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