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Silicon Valley als unternehmerische Inspiration
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Dieses Buch stellt ein alternatives konomieleitbild vor, wie es im Silicon Valley zu finden ist. Die Autoren untersuchen, wie in Unternehmen an der US-Westkste Entscheidungen zustande kommen, und demonstrieren, wie unternehmerischer Erfolg durch eine gedankliche Vorwegnahme der Zukunft erreicht werden kann. Um nachzuvollziehen, was die kalifornische konomie antreibt, bedienen sich die Autoren der Instrumente der Zukunftsforschung: des Wissenschaftsverstndnisses, der Methoden und der zentralen Forschungsperspektive. Sie zeigen, dass die zukunftsempathische unternehmerische Denkweise, auf der das konomieleitbild des Silicon Valley fut, jedem Unternehmen offensteht.
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