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"Das Buch ist ein innovativer Ratgeber fr Werber, die eigentlich schon alles ber Werbung wissen." Marketing Journal ... aber nicht nur fr Werber! ALLES WERBUNG ist ein Ratgeber fr Existenzgrnder, Marketingverantwortliche, Produktmanager, Entscheider und Studenten, kurzum fr alle, die mit Werbung ihre beruflichen Ziele durchsetzen wollen.
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