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Marketingkampagnen effizient managen
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Eine systematische Einfhrung in das Thema Kampagnenmanagement und seine Integration in das operative Customer Relationship Management. Sie mchten noch mehr Kunden gewinnen und dauerhaft fr Ihre Angebote, Produkte und Dienstleistungen interessieren? Sie wollen dies mglichst kostengnstig und effizient tun und Ihre Marketingkampagnen IT-gesttzt planen und realisieren? Das Buch zeigt wie es geht. Mit Beispielen, Kosten/Nutzen-Aspekten - und worauf Sie achten sollten, wenn Sie den Einsatz von Kampagnenmanagement-Systemen in Erwgung ziehen.
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