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CRM-Systeme mit EAI
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Product Details
Dieses Buch konzentriert sich auf die Konzeption und Integration von CRM-Systemen. Neben der Modellierung relevanter Unternehmensprozesse steht die Einbindung in Unternehmen (Enterprise Application Integration) im Mittelpunkt. Die Beitrge zeigen: Erst durch das unternehmensweite Zusammenspiel aller relevanten Unternehmensbereiche und -systeme lassen sich die CRM-Erfolgspotenziale erschlieen. Anstze zur Kosten-/Nutzenbeurteilung von CRM-Systemen, ein Marktberblick ber EAI-Tools und die Bewertung von CRM-Aktivitten mit Hilfe der CRM-Scorecard runden die Inhalte ab.
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