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berzeugungsstrategien in der Werbung

berzeugungsstrategien in der Werbung

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Springer Nature
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9783531128092
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Dr. Christa Wehner ist Professorin fr Markt- und Meinungsforschung im Fachbereich Marketing der Hochschule fr Gestaltung, Technik und Wirtschaft in Pforzheim.

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