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Agenda-Setting
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Die Medien bestimmen die Themen der ffentlichen Tagesordnung - in der Kommunikationsforschung wird die Agenda-Setting-Hypothese oft als bewiesene Tatsache gehandelt. Eine kritische Durchsicht der ber zweihundert empirischen Studien zeigt jedoch, da die Aussagekraft vieler Arbeiten durch methodische Restriktionen eingeschrnkt ist und die Gefahr des "kologischen Fehlschlusses" birgt. Ein umfangreiches Forschungsprojekt vor dem Hintergrund der deutschen Wiedervereinigung weist unterschiedliche Thematisierungsmechanismen auf individueller und gesellschaftlicher Ebene nach; insbesondere gewinnt das persnliche Kommunikationsnetzwerk erheblichen Einflu auf die Rekonstruktion von Themenrelevanz.
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