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Museumsmarketing in den USA

Museumsmarketing in den USA

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783810020789
Condition
New
Product Description

Der Band gibt die Ergebnisse einer Untersuchung von Museen in Grostdten der USA wieder. Die Autoren untersuchen Komplexe, die sich mit Ressourcenmarketing, Marktsegmentierung bzw. Einnahmestrukturen beschftigen. Daneben stehen fr Museen spezifische Themen wie Marketingphilospohie und Besuchermarketing.

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