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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834934734
Condition
New
Product Description

Immer hufiger entstehen Krisensituationen fr Unternehmen und Personen des ffentlichen Lebens durch den Einfluss einer ffentlichkeit, die sich im Internet konstituiert. ber Blogs, Foren beziehungsweise Social-Media-Plattformen wie Twitter und Facebook tauschen sich eine groe Anzahl von Menschen in einem bislang nicht gekannten Tempo aus. Wissen und Informationen ber Sachverhalte werden hchst transparent und emotional diskutiert. So geraten Unternehmen, Verbnde, politische Institutionen oder Persnlichkeiten des ffentlichen Lebens in die Goliath-Falle. Wer nicht willens oder in der Lage ist, sich in aller Krze auf den Dialog mit Internetusern und Medien einzustellen und transparent zu kommunizieren, muss sich der Macht der Internetakteure beugen und riskiert hohe Imageschden. Die Autoren erlutern dieses neue Phnomen in der Krisenkommunikation und zeigen Lsungsstrategien und Manahmen auf, wie man diese Herausforderung im Zeitalter des Web 2.0 meistern kann.

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