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Technologiemanagement & Marketing
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Technologiemanagement und Marketing sind zwei wesentliche Pfeiler fr ein integriertes Innovationsmanagement. Neben technologie- und marketingorientierten Aufgaben mssen im Rahmen erfolgreicher Innovationsprozesse zudem organisatorische, personenorientierte sowie interdisziplinre Herausforderungen bewltigt werden. In dieser Festschrift zum 65. Geburtstag von Prof. Dr. Dr. h.c. Gnter Specht stellen fhrende Experten des Innovationsmanagements aus Wissenschaft und Praxis ihre individuellen Strategien vor. Aus der Gesamtheit dieser Beitrge ergibt sich ein umfassendes Konzept fr ein integriertes Innovationsmanagement.
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