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Preismanagement im Privatkundengeschft von Banken
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Buy Preismanagement im Privatkundengeschft von Banken for $63.00 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
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Die Arbeit bezieht sich auf das Passiv- und Dienstleistungsgeschft von Banken mit face-to-face-Kundenkontakt (keine Direktbanken) in sterreich, Deutschland und der Schweiz. Zunchst analysiert die Arbeit die kunden- und bankseitigen Aspekte des Bankpreismanagements und untersucht den Status Quo in der Branche. Dies betrifft Preisstrategien, Ansatzpunkte und Gestaltungsmglichkeiten des Preismanagements sowie den Pricing-Prozess. Es wird der wichtige Schritt vollzogen, systematisch die Ansatzpunkte aus der Behavioral Pricing-Forschung (Kundensicht) mit den Gestaltungsmglichkeiten von Banken im Preismanagement zu verbinden.
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