Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Online Brand Communities

Online Brand Communities

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783319248240
Condition
New
Product Description

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities.

Available Colors
Available Sizes
1 Offer Price Range: $49.99 - $49.99
BEST PRICE

Single Product Purchase

$49.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$49.99 $49.99

$49.99
See Site In stock Visit Store

Similar Products

Managing Sciatica and Radicular Pain in Primary Care Practice

$49.99

Blockchain Technology

$119.99

Exploring Perspectives on Creativity Theory and Research in Education

$129.00

Basic Electronics Engineering

$54.99

The Nuclei of Normal Galaxies

$169.00

Information Processing in Biological Systems

$39.99

Fourth RILEM International Conference on Concrete and Digital Fabrication

$249.99

Soziale Arbeit und Soziale Bewegungen

$44.99

Optimale Expansionspfade der Unternehmung

$59.99

Einflu der Thermofizierung auf die Eigenschaften von Polyestergewebe

$59.99

Masculine Jealousy and Contemporary Cinema

$54.99

Theorie der Wechselstrme

$84.99

The Philosophy of Mathematics and Logic in the 1920s and 1930s in Poland

$39.99

Handbuch Offene Kinder- und Jugendarbeit

$59.99

Cytologic Detection of Urothelial Lesions

$99.99

Make or Buy Outsourcing in der Veranstaltungsbranche

$17.99

Teacher Mediated Agency in Educational Reform in China

$54.99

Mastering VMware Horizon 8

$54.99

Reliability Data Bases

$219.99

Dumbing Down

$59.99

Digitale Psychologie

$17.99

Selected Papers II

$69.99

Swarm Intelligence

$84.99

Foreign Capital as an Instrument of National Economic Policy

$99.00

Conference on the Theory of Ordinary and Partial Differential Equations

$34.99

New Tools for Nonlinear PDEs and Application

$179.99

Habituelle Konstruktion sozialer Differenz

$69.99

History of Terrestrial Mammals in South America

$119.00

Object-Oriented Software in C++

$39.99

Sampling, Approximation, and Signal Analysis

$119.00

Baron de Vastey and the Origins of Black Atlantic Humanism

$32.99

The Double [3+2] Photocycloaddition Reaction

$84.99

Vorlesungen ber Topographische Anatomie

$59.99

Human Resource Management in the Pornography Industry

$39.99

7 Strengths en espaol: cabaa turquesa (Grades 2-3)

$525.00

Strittige Themen im Umfeld der Naturwissenschaften

$19.95

Frhe Frderung innerhalb der Familie

$17.99

Politische Philosophie

$17.99

Biostatistics with R

$89.99

Who Is Getting Married?

$3.71