Business Model Innovation in the Era of the Internet of Things

Name: Business Model Innovation in the Era of the Internet of Things
Brand: Springer Nature
SKU: 9783319987224
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Springer Nature

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9783319987224

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Product Description

This book outlines an integrative framework for business-model innovation in the paradigm of the Internet of Things. It elaborates several tools and methodologies for the quantitative, qualitative, analytical and effectual evaluation, and analyzes their applicability and efficiency for several phases of the business-model innovation process. As such, it provides guidance to managers, decision-makers and entrepreneurs on how to systematically employ the business-model concept with the aim of achieving sustainable competitive advantages. For researchers the book introduces cases and examples for successful business-model innovation and presents an integrated approach to the methods and tools applied.

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