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E-Markets
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Business-to-Business ist der grte E-Commerce-Markt. Nach den Innovationen im E-Shopping und ersten Effizienzsteigerungen werden aber erst jetzt die groartigen Mglichkeiten des Internet fr die Wertschpfungsketten aller Branchen entdeckt. Durch das Internet kommen alle professionellen Kundenbeziehungen auf den Markt. Mehr als der Einkauf per Internet (E-Procurement) sind gerade die vertriebsorientierten E-Commerce-Konzepte revolutionr (E-Sales). Elektronische Marktpltze bilden einen vernetzten Weltmarkt und Fachportale werden zu den Systemkpfen der Zukunft. Dieses Strategie-Buch zeigt, wie Unternehmen E-Sales-Konzepte schnell, pragmatisch und zielorientiert umsetzen und dadurch groe Markt- und Effizienzpotenziale erschlieen knnen.
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