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Medientraining fr Manager
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Der Informationsbedarf der ffentlichkeit wchst bestndig, und zugleich nimmt der Druck auf Unternehmen zu, ihr Handeln zu legitimieren. Wie gelingt es Managern, in den Augen der kritischen ffentlichkeit zu bestehen? "Medientraining fr Manager" beschreibt ausfhrlich die Grundstze der Kommunikation in den Medien, journalistische Standardsituationen wie Interview, Statement und Pressekonferenz sowie die Bedeutung von Investor Relations. Mit zahlreichen Beispielen, Checklisten und bungen. Interviews mit Brsen- und Medienexperten runden diesen praktischen Ratgeber ab.
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