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E-Engineering
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Wir leben in einer Zeit groen, dynamischen Wandels in Unternehmensorganisation und Kundenbeziehung. Seit dem "E-Boom" reichen Einzelaktionen im Internet nicht mehr aus, um Klienten zufrieden zu stellen. Angestammte Marktpositionen werden durch die umfassende Digitalisierung bedroht, doch gleichzeitig bieten sich neue Chancen fr einen Handel im Netz. Dieses Buch untersucht die Spielregeln der digitalen Mrkte und bietet schnell umsetzbare Lsungen, um Unternehmen fit zu machen. Dies betrifft vor allem den Kontakt zum Kunden, die interne Kommunikation und Organisation sowie die Zusammenarbeit mit anderen Unternehmen. Ein unentbehrlicher Leitfaden fr die Anpassung an das Internet-Zeitalter.
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